Marketing and Sales Manager

We’re looking for a Marketing & Sales Manager to lead and motivate a team and support the Director of Marketing & Sales in delivering revenue and audience growth. You’ll work with the team on creative marketing campaigns, manage box office operations, and drive audience development initiatives to ensure our brand stands out, ticket sales grow, and audiences keep coming back.

Main Duties, Tasks and Responsibilities

Team Management

• Lead, mentor and motivate the sales team.
• Conduct regular performance reviews and implement targeted training programmes.
• Support a culture of accountability, innovation and collaboration across the sales team.

Marketing

• Work with and manage the Campaign Officers to deliver cost-effective and creative marketing campaigns for WTM events under the guidance of the Director of Marketing & Sales, ensuring alignment with brand values.
• Oversee the copywriting for WTM’s brochure and work collaboratively with the Design & Digital Manager to deliver the brochure for sign-off by the Director of Marketing & Sales and CEO/Creative Director.
• Support CRM strategy development to enhance customer retention and lifetime value.
• Provide marketing guidance for F&B initiatives (e.g. pre-concert dining packages).
• All team members assist with promoter enquiries: signing off marketing materials, providing sales and marketing insights, and responding to requests for in-house marketing services.

Sales

• Work with the Director of Marketing & Sales to fully utilise opportunities provided by our ticketing system for ticket allocations, priority booking windows, seat holds and real-time sales reporting, and to identify new partnerships to better understand and communicate with our audiences.
• Optimise the use of our customer engagement tools for ticketing, phones and investigate the introduction of online live chat.
• Manage relationships with external ticket agents to streamline allocations and maximise commission efficiency.
• Fulfil our revenue management strategy (priority booking, phased seating, dynamic pricing).
• Identify new revenue streams (e.g., tourism partnerships).
• Oversee day-to-day sales operations, including event reconciliations, event-building, allocations, staff rota and holiday/sickness cover.

Audience Development

• Spearhead campaigns to grow group bookings (e.g. corporate, education, tourism sectors).
• Develop our membership scheme to grow numbers and improve retention.
• Enhance provisions for our Access Scheme Members (Nimbus Disability), including tailored marketing and booking processes.
• Launch and promote a new under-30s scheme to attract younger audiences.